The Content Club

A webinar series for small business owners ready to grow online, without the overwhelm.

Join these sessions to learn how to build your brand, create scroll-stopping content, and grow your business online, all with tools and tactics you can start using right away.

📆 June 5, 12 & 26
📍Online
🎟️ Free

Register

Introducing the Content Club

A free, practical webinar series to help you build your brand, create content that connects, and explore new ways to earn online, even if you’re short on time (or hate marketing). Designed for both product- and service-based business owners, this 3-part series is packed with actionable strategies and clever ways to use ChatGPT to make content creation faster without losing your unique voice.
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Our speaker

Lizzie is a lifelong word lover with 15 years of experience spanning marketing, PR, brand strategy, copywriting, and feature writing across Australia, the US, UK, and Europe. She has had the privilege of working with iconic brands like Red Bull, the UN Foundation, Viktoria & Woods, Synergie Skin, Johnnie Walker, and Intrepid Travel. Her writing has appeared in publications such as Marie Claire, Australian Traveller, Cosmopolitan, HuffPost, Refinery29, Body + Soul, and more. From authoring the Time Out Amsterdam Guidebook to reporting as a travel and lifestyle journalist in London and launching brand campaigns for Johnnie Walker Black Label in Belgium and Berlin, Lizzie brings a unique blend of journalism and global marketing expertise to every project.

Some brands Lizzie has worked with:

Who's this for?

This webinar series is for small businesses, founders, entrepreneurs and freelancers who want to build a strong brand, create compelling content, and explore scalable ways to earn online.

To be eligible for these sessions, you must be a for-profit business and:
✨ Be based in Victoria
✨ Hold an active ABN
✨ Have under 20 full-time equivalent employees

Upcoming webinars

Session 1 💬
How to Nail Your Brand Voice and Messaging
Thurs, June 5
11:00am - 12:00pm AEST
Online
Clarify who you are, what you stand for, and how to sound consistent online. We’ll cover brand positioning, tone of voice, and message clarity - plus how to use ChatGPT to speed it up without sounding like a robot.
Session 2⚡️
Write High-Impact Copy with AI
Thurs, June 12
11:00am - 12:00pm AEST
Online
Learn how to write copy that connects, converts, and still sounds like you - using ChatGPT as a co-creator, not a crutch. We’ll break down how to write faster and better, whether it’s for your website, social media, or email list.

Session 3 💸  
More Ways to Monetise Exploring Digital Revenue Streams
Thurs, June 26
11:00am - 12:00pm AEST
Online
Learn how to diversify your income online, whether you sell products or services, we’ll unpack digital revenue options like eBooks, templates, subscriptions, mini offers, affiliate income.

Schedule
9:00 AM
Doors Open

Registration & Networking

9:45 AM
Intro & welcome

MC Kick Off Welcome

10:00 AM
Anaita's Presentation

Kick off the day with Anaita Sarkar, who will share actionable insights you can immediately apply to streamline your operations and boost your sales. With over 320,000 followers on TikTok, Anaita has become a go-to source for cutting-edge business strategies, tailored for even the busiest schedules.

You'll also get the chance to submit questions directly to Anaita with a live Q&A.

Anaita Sarkar
Founder & CEO of Hero Packaging
11:05 AM
Break

Network & Nibble Break - Fuel up and mingle during our brunch break. Enjoy a spread of bites and beverages. This is the perfect opportunity to connect with fellow entrepreneurs, explore our exhibitor space, and discuss key takeaways from the morning session. Unwind, refresh, and prepare for the segments ahead.

12:00 PM
Harry's Presentation

Next up is Harry Sanders, the visionary behind Australia’s largest dedicated SEO agency, StudioHawk. Starting his business journey at just 17 while couch surfing, Harry has transformed his challenges into a source of inspiration.

Harry will provide actionable insights on leveraging SEO for sustainable business growth and making a significant impact in your community and industry.

Harry Sanders
Founder & Director of StudioHawk
12:45 PM
Panel

Be part of the conversation in a Q&A panel hosted by Jules Lund founder of Tribe with Anaita Sarkar, Harry Sanders and Caitlin Judd sharing their insights into which digital tools you should be using for your business.

See how these businesses have embraced digital transformation - and how you can learn from their strategies

01:45 PM
Networking

Make valuable connections with fellow entrepreneurs who share your vision and goals.

Key takeaways shared by the MC, followed by a 45-minute networking session in the main area, photo opportunities, and light refreshments. The event will conclude at 2:30 PM.

we've got the answers...

What is Digital Day Out?

Digital Day Out is a unique half-day event designed to empower entrepreneurs and small business owners by focusing on personal and professional development. It's an opportunity to step away from daily operations and gain actionable insights and strategies in digital innovation, networking, and business growth. Scheduled to accommodate busy lifestyles,  the event ensures inclusivity and accessibility for all attendees.

Why should I attend?

If you're looking to invest in your personal growth, learn new skills, and connect with like-minded individuals, Digital Day Out is for you. It's specially crafted for those eager to work *on* their business, not just in it. Attendees will leave the event with tangible tools, a refreshed mindset, and strategies to implement directly into their businesses.

Who is this event for?

Digital Day Out welcomes all entrepreneurs, small business owners, and anyone interested in embracing digital technologies for growth. Offering a platform to learn, share, and influence the future of business with fresh perspectives.

What can I expect to take away from this event?

You can expect to leave with actionable insights, practical tools, and the motivation to apply what you've learned to your business. The event is designed to leave you feeling positive and inspired, ready to take on challenges and explore new opportunities with the support of Melbourne Innovation Centre and a community of forward-thinkers.

When and where is Digital Day Out taking place?

Digital Day Out will be held on Thursday, 27th June 2024, at The Round in Nunawading, Victoria.

How can I register?

Registration is easy! Simply visit our website's registration page, fill out your details, and secure your spot. Early registration is encouraged to guarantee your participation in this transformative half-day event.

Are there any discounts or early bird registrations?

Yes, we offer early bird registration discounts, however these closed May 2, 2024.

Who can I contact for more information?

If you have any further questions or need more information, please don't hesitate to reach out via the contact our team via events@melbourneinnovation.com.au

What is the cancellation policy for Digital Day Out?

We understand that plans can change, which is why we offer a flexible cancellation policy. If you need to cancel your registration, you can do so for a full refund up to one month before the event date. Cancellations made less than one month prior to the event will be subject to a 50% cancellation fee. Unfortunately, we cannot offer refunds for cancellations made within 7 days of the event. To cancel, please contact us by emailing events@melbourneinnovation.com.au

Can accommodations be made for attendees with special needs?

Absolutely. We are committed to making Digital Day Out accessible to everyone. If you have special needs, require assistance, or have accessibility concerns, please contact us in advance through our emailing events@melbourneinnovation.com.au. We will work with you to accommodate your needs and ensure a comfortable and enjoyable experience at the event.

How can I inform you about my dietary requirements?

We strive to cater to various dietary requirements to ensure all our attendees can enjoy the refreshments provided. During the registration process, you will find a section to specify any dietary restrictions or preferences, such as vegetarian, vegan, gluten-free, or allergies. Please fill this out, and we will do our best to accommodate your needs. If you have specific concerns or requirements not covered in the registration form, feel free to reach out to us directly through the contact form on our website.

How can I become a sponsor or partner with Digital Day Out?

We welcome partnerships and sponsorships from organisations aligned with our mission to empower and support entrepreneurs and small businesses. For sponsorship inquiries and to learn more about how your organisation can be involved, please contact our COO Tess - tess.melville@melbourneinnovation.com.au

Is there parking available at the Round? 

The Round offers convenient and free on-site parking facilities, ensuring easy access for all guests. The spacious car parks are just a short stroll away from our main entrance, making it a breeze to arrive for Digital Day Out. For more information, please visit the parking page here.

What's included in the goodie bag?

The digital goodie bag gives you access to three hours of personalised support through the Digital Solutions Program. This exclusive offer is available to new and qualifying businesses only.

Eligible businesses are those that haven't participated in Round 2 of the mentoring program and meet the following criteria:
- For-profit entities
- Located in Victoria
- Hold an active ABN
- Employing fewer than 20 full-time equivalent employees