Workshops and events
Unlock the digital world with our expert-led workshops! From SEO to TikTok, we cover it all. Engaging sessions with live Q&A for your burning questions.
Unlock the digital world with our expert-led workshops! From SEO to TikTok, we cover it all. Engaging sessions with live Q&A for your burning questions.
Unleash your creative flair as you delve into website design, SEO, or social media marketing in our interactive face-to-face and online events. Forge valuable connections with fellow visionary business owners and industry experts, while gaining the expertise to elevate your brand's visibility and achieve online growth.
Dive into the basics of Canva and discover why itโs an essential tool for marketing your brand in 2025. This beginner-friendly workshop teaches you how to build a strong foundation in Canva from scratch. Learn the most impactful projects to kickstart your business, from creating social media posts to stunning presentations. Perfect for entrepreneurs and professionals looking to enhance their visual branding skills.
๐ Mon, June 23, 11:00AM - 12:00PM
๐ Online
Presented by Joanne Poon
Creative Director at Jo ChunYan
Elevate your designs with expert tips in this workshop on Canvaโs essential design principles. Learn how to set up a brand kit for a seamless workflow and style fonts and colors like a professional designer. Whether youโre crafting logos or marketing materials, youโll gain practical skills to build a standout brand and create polished designs that resonate with your audience.
๐ Tues, June 24, 11:00AM - 12:00PM
๐ Online
Presented by Joanne Poon
Creative Director at Jo ChunYan
Explore Canvaโs cutting-edge AI tools to supercharge your creative workflow. This workshop covers the core lineup of AI features, when to leverage them, and when to rely on manual design. Learn to craft effective prompts for Canva AI to achieve better results, saving time and boosting efficiency. Ideal for professionals aiming to stay ahead in the evolving world of AI-powered design.
๐ Weds, June 25, 11:00AM - 12:00PM
๐ Online
Presented by Joanne Poon
Creative Director at Jo ChunYan
A practical 3-part webinar series to help you build a strong brand, create compelling content, and explore scalable ways to earn online ย (even if youโre short on time or donโt consider yourself a โmarketer.โ) Designed for both product- and service-based business owners, each session includes actionable strategies as well as easy ways to use ChatGPT to make the process faster, not faker.
Learn how to diversify your income online โ whether you sell products or services. Weโll unpack digital revenue options like eBooks, templates, subscriptions, mini-offers, and affiliate income, with real examples and simple ways to start.
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This webinar is part of the Content Club series with Lizzie Mulherin
๐ Thurs, June 26 11:00AM - 12:00PM
๐Online
Lizzie Mulherin, Leading freelance writer, brand strategist, coach for creatives
Melbourne Innovation Centre is excited to partner with TikTok to support Victorian small businesses. Join this session to understand why TikTok is a powerful platform for businesses, the benefits of TikTok Ads, how to create effective ad content, and how to launch your first campaign. Please note that this workshop is not part of the Digital Solutions Program.
โThis webinar is delivered in collaboration between Melbourne Innovation Centre and TikTok
๐ Fri, June 27 10:00AM - 11:00AM
๐Online
Fizaa Chaudhary, โRegional Marketing Manager, AUNZ at TikTok
Unlock the potential of your hospitality business โ maximise your visibility. This practical workshop is tailored for to guide you through the essentials of SEO, from claiming your Google Business Listing to crafting content that drives traffic. Gain insights into boosting your online presence and attracting more customers through effective search strategies. Youโll hear from a successful local business, sharing their journey and the digital tools that have propelled their success. This workshop is the perfect opportunity for hospitality professionals to elevate their marketing game and grow their customer base..
๐ Monday, July 7, 11:00AM - 2:00PM
๐ Wurriki Nyal, Geelong
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Presented by Fraser Baker
Founder of Propeld
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Understanding your ideal customer is essential for a strong, focused brand. This workshop will show you why targeting everyone weakens your brand identity and how to define your ideal customer to align with your brand values and goals. You'll gain practical strategies to create a brand that resonates with your target audience, fostering loyalty and driving growth. By the end, you'll have the tools to build a brand that attracts and serves your ideal customer effectively. Join us to transform your brand strategy!
๐ Tues, July 15, 11:00AM - 12:00PM
๐ Online
Presented by Joanne Poon
Creative Director at Jo ChunYan
Learn to master Facebook Ads for driving sales in this practical workshop. From setting up Ads Manager to crafting compelling ads, you'll discover how to create effective campaigns that reach your target audience and boost revenue. What we will cover: set up Facebook Ads Manager, create sales-driven campaigns, define target Audience, craft compelling Ads.
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๐ Thurs, July 24, 10:00AM - 11:00AM
๐ Online
Presented by Briana Cowan
Owner at Mingle Media
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Get found on Google without the overwhelm. Struggling to get your website seen? Join renowned SEO expert Kate Toon for a fun, practical and totally jargon-free introduction to search engine optimisation (SEO). Whether you're launching a new business, running a side hustle, or just want more traffic without paying for ads, this session will give you the tools and confidence to show up in search results.
๐ Thurs, August 7, 11:00AM - 12:00PM
๐Online
Kate Toon, Leading SEO Strategist
Join our workshop and learn how to unlock the secrets to a holistic marketing approach. Understand the marketing ecosystem and harness the power of an integrated strategy for remarkable results. Define your business objectives and target audience, crafting a compelling unique value proposition that sets you apart. Master the art of creating a cohesive brand identity and messaging across all touchpoints, amplifying your online presence through social media.
๐ Tues, August 19, 11:00AM - 12:00PM
๐ Online
Presented by Loan Kien
Founder of Dieme Agency
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Boost your businessโs cyber health with our Cyber Fitness Boot Camp, tailored for Victorian small businesses. In todayโs digital landscape, staying cyber fit is essential to protect your online presence. Join us for an engaging and informative webinar where you'll learn practical tips and strategies to enhance your cyber security. Get ready to build a robust cyber defence and keep your business running smoothly.
๐ Tues, August 26, 11:00AM - 12:00PM
๐Online
Presented by Adam Selwood
CTO of Cynch
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Want to grow your brand on TikTok without the overwhelm? Join leading marketer, Sam Despotidis for a beginner-friendly workshop on whatโs working right now on the worldโs fastest-growing platform. Learn the TikTok secrets that have helped them and their clients grow to thousands of followers and generate millions of views!
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๐ Fri, August 29, 11:00AM - 12:00PM
๐Online
Sam Despotidis, Founder at Pulp Digital and Zesty Agency
Unlock the secrets to successfully selling products on social media in our dynamic workshop. Discover the ideal platforms to sell on, with a special focus on Facebook and IG. Learn effective selling strategies, including organic posts, story and bio links, Facebook groups, messenger, influencer collaborations, paid advertising, and shoppable tags. Additionally, gain valuable insights into setting up e-commerce for Facebook and Instagram, optimising your online presence for maximum sales potential.
๐ Tues, September 2, 11:00AM - 12:00PM
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Presented by Briana Cowan
Owner at Mingle Media
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Unlock the digital world with our expert-led workshops and webinars, exclusively available to Digital Solutions businesses. From SEO to TikTok, we cover it all in just one hour. Engage, learn, and expand your digital knowledge today. Apply today for the Digital Solutions Program to register for our upcoming workshops and webinars.
Unlock the potential of Facebook advertising in this comprehensive session. Learn how to set up your Facebook Business Manager and website so you can effectively track conversions and maximise results. During this workshop, we'll take you through objective setting, and how to select the perfect objective aligned with your business goals, optimising your ad campaigns for success. Learn the art of crafting a successful Facebook Ads Funnel, guiding potential customers through a seamless and engaging journey. Gain invaluable insights, strategies, and hands-on skills to boost your advertising process and achieve remarkable outcomes for your business.ย
๐ Tues, February 6, 11AM - 12PM
Presented by Jessica Bovis
Founder of Social Tango
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Dive into the fundamentals of Canva, crafting captivating visual content, and establishing a strong brand identity effortlessly. Learn to streamline your workflow through Canva AI automation, saving time and enhancing productivity. From creating stunning marketing materials to leveraging advanced AI features, this workshop empowers you to harness Canva's latest tools. Join us to discover innovative techniques, accelerate your design process, and stay ahead in the dynamic world of digital design.
This workshop is being run in collaboration with Merri-bek City Council.
๐ Thurs, February 22, 11AM - 1PM
๐ Merri-bek Civic Centre, 90 Bell St, Coburg VIC 3058
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Presented by Joanne Poon
Creative Director at Jo ChunYan
Please note that this workshop has reached capacity. To join the waitlist, please follow the prompts to 'register'
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Join our workshop, "Where to Start with SEO" and unlock the secrets to boosting your website's visibility on platforms like Google. This workshop is perfect for SEO beginners, we'll cover website setup and keywords essentials. Our expert presenter will guide you through improving your keywords and content, equipping you with the tools to confidently implement SEO for your business. Learn how to perform a website SEO health check, research tailored keywords for your business, and effectively convert them into compelling website content. Don't miss this opportunity to elevate your online presence and drive more traffic to your website.
๐ Thurs, February 29, 11AM - 12PM
Presented by Regan Bell
Senior Digital Content Writer - Viewpoint Digital Media
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Join this workshop to gain invaluable insights and practical strategies to master the art of lead generation and customer conversion. Throughout this session, you will learn how to compel your customers to take action at various stages of their buying journey, fostering deeper engagement and loyalty. Identify the ideal lead magnet that aligns perfectly with your business, attracting prospects and creating a buzz around your offerings. Deliver your lead magnet with finesse, effectively nurturing customers through their unique journeys, ensuring lasting connections. Create compelling offers that customers simply can't resist, boosting conversions and enhancing your bottom line.
๐ Tues, March 5, 11AM - 12PM
Presented by Fraser Baker
Founder of Propeld
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Join our workshop on "Email Marketing Automation" and gain invaluable insights into this essential marketing strategy. Discover the significance of email marketing and how automation can revolutionise your campaigns. Learn how automation saves time, boosts customer engagement, and drives repeat purchases, propelling your business to success. Additionally, explore an overview of popular automation platforms, empowering you to choose the perfect tool for your unique business needs. Unleash the potential of automated email flows, including 4 must-have flows for eCommerce businesses. Get inspired by industry-leading brands and their successful strategies.
๐ Thurs, March 14, 11AM - 12PM
Presented by Loan Kien
Founder of The Digital Octopus
Unlock the secrets to successfully selling products on social media in our dynamic workshop. Discover the ideal platforms to sell on, with a special focus on Facebook and IG. Learn effective selling strategies, including organic posts, story and bio links, Facebook groups, messenger, influencer collaborations, paid advertising, and shoppable tags. Additionally, gain valuable insights into setting up e-commerce for Facebook and Instagram, optimising your online presence for maximum sales potential. Elevate your social media game and join us to revolutionise your approach to selling products on these popular platforms. Don't miss this opportunity to boost your business and reach new heights of success.
๐ Tues, March 19, 10:00AM - 11:00AM
Presented by Briana Cowan
Owner at Mingle Media
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Elevate your small business's productivity with our "Apps that will Boost Your Small Business" workshop! Operating a small business can be challenging, especially when juggling multiple tasks. Join our practical webinar to discover a curated selection of apps tailored for small business owners. We'll delve into both free and premium options, sharing strategies to optimise their use and revealing ingenious productivity hacks. Whether you run a boutique store, an online shop, or a service-based business, this online workshop is your key to enhancing efficiency and achieving more.
๐ Weds, March 20, 10:00AM - 11:00AM
Presented by Kirri Romero
Founder of The Online Fix
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Craft a high converting home page and guide your visitors to action. In the digital age, your website is your storefront. Join our workshop to discover the ultimate framework for a home page that converts, essential for your 2024 online presence. Learn to captivate visitors, showcase your offerings, and strategically navigate them through your site. Elevate your online presence to reach new heights of success. Don't miss this chance to stay ahead in the digital landscape.
๐ Thurs, March 21, 10:00AM - 11:00AM
Presented by Joanne Poon
Creative Director at Jo ChunYan
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Online businesses have seen rapid growth in recent years, and itโs easy to see why. Not only is online shopping highly convenient for customers, itโs also convenient for you as a business owner because you can run your online store remotely, but also reach more customers than ever before. When setting up your online store, there are quite a few legal requirements that you need to be across. In this workshop, weโll outline the legal considerations you need to make when launching an online store.
This workshop is being run in collaboration with Lawpath.
๐ Tues, March 26, 10AM - 11AM
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Stay ahead of organic social media marketing trends and learn the ins-and-outs of planning, producing, and managing your Instagram and TikTok accounts.ย In this workshop, we will cover: Overview of main platforms (Instagram & TikTok), Key trends, news and updates, Articulating brand position and goals, Mapping out a master content strategy, Producing written and visual content, Monitoring and reviewing content and Case studies.
๐ Weds March 27, 11AM - 1PM
๐ Melbourne Innovation Centre HQ, 61 Civic Drive, Greensborough
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Presented by Clarissa Harris
Managing Director at True Tribe
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In "Social Media Marketing 101", learn the fundamental reasons behind the importance of social media for your business. Discover the best-suited platforms for your brand, considering Facebook, Instagram, Threads, LinkedIn, and Pinterest. Dive into understanding your target market and tailoring your social media strategy to reach them effectively. Explore the unique features and advantages of each platform to optimise your online presence. Moreover, we'll introduce valuable tools that will enhance your social media marketing efforts, ensuring you stay ahead of the competition. Join us to unlock the potential of social media as a powerful tool for business growth and success.
๐ Thurs, March 28, 10:00AM - 11:00AM
Presented by Briana Cowan
Owner at Mingle Media
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Join us for an enriching half-day event designed specifically to empower migrant small businesses. This event is crafted to provide targeted support, offering a unique blend of digital marketing insights, practical strategies, and invaluable wellbeing resources for entrepreneurs.
This workshop is being run in collaboration with Partners in Wellbeing and Merri-Bek City Council.
๐ Weds, April 17, 9:30AM - 2:30PM
๐ Brunswick Town Hall, 233 Sydney Road, Brunswick
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Presented by Clarissa Harris
Managing Director at True Tribe
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Embrace the AI advantage in content creation! Dive into AI's essentials, its role in small business marketing, and uncover user-friendly AI tools for crafting compelling written and visual content. Discover practical AI tips tailored to small businesses' needs. Join us and leverage AI's transformative power to enhance your brand, connect with customers, and thrive in today's competitive digital marketplace. Stay ahead in the evolving world of small business marketing with AI.
๐ Tues, April 23, 10AM - 11AM
Presented by Clarissa Harris
Managing Director at True Tribe
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Workshop description coming soon. Please note this workshop will be held upstairs with access via stairs only.
This workshop is part of the Small Business Recovery Series.
๐ Tues, April 30, 12:30PM - 3:30PM
๐ Bill and Beats, Mooroopna (Shepparton)
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Presented by Jenn Donovan
Founder at Social Media Marketing Australia
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Workshop description coming soon.
This workshop is part of the Small Business Recovery Series.
๐ Weds, May 1, 9:30AM - 12:30PM
๐ Lakeside Quality Hotel, Bendigo
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Presented by Briana Cowan
Owner at Mingle Media
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Workshop description coming soon.
This workshop is part of the Small Business Recovery Series.
๐ Weds, May 1, 4:00PM - 7:00PM
๐ Lakeside Quality Hotel, Bendigo
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Presented by Briana Cowan
Owner at Mingle Media
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Understanding your legal obligations is crucial to your business's success and our upcoming webinar is just what you need when preparing your business for the end of the financial year. In this session, Damin Murdock from Lawpath Legal will cover: Top legal matters to consider before the EOFY, how to optimise yourย business structure for success and best ways to legally prepare for EOFY.
This workshop is being run in collaboration with Lawpath.
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๐ Thurs, May 16, 11:00AM - 12:00PM
Presented by Damin Murdock
Principal Lawyer at Lawpath
Stay ahead of organic social media marketing trends and learn the ins-and-outs of planning, producing, and managing your Instagram and TikTok accounts.ย In this workshop, we will cover: Overview of main platforms (Instagram & TikTok), Key trends, news and updates, Articulating brand position and goals, Mapping out a master content strategy, Producing written and visual content, Monitoring and reviewing content and Case studies.
๐ Tues May 21, 10:00 AM - 11:00AM
Presented by Clarissa Harris
Managing Director at True Tribe
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Discover cost-effective marketing tools tailored for small businesses. Learn about a range of productivity-enhancing and quality-improving tools, spanning from email and project management to content creation. Unleash the potential of these handpicked solutions that won't break the bank, allowing you to optimise your marketing efforts while staying budget-friendly. Gain invaluable insights into selecting the perfect tools that suit your business needs, ensuring you maximise efficiency and effectiveness. Join us to elevate your marketing game and make a significant impact on your business without stretching your resources. Don't miss this opportunity to thrive with low-cost marketing tools at your disposal.
๐ Thurs, May 23, 10:00AM - 11:00AM
Presented by Kirri Romero
Founder of The Online Fix
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Craft a high converting home page and guide your visitors to action. In the digital age, your website is your storefront. Join our workshop to discover the ultimate framework for a home page that converts, essential for your 2024 online presence. Learn to captivate visitors, showcase your offerings, and strategically navigate them through your site. Elevate your online presence to reach new heights of success. Don't miss this chance to stay ahead in the digital landscape.
๐ Mon, May 27, 11:00AM - 12:00PM
Presented by Joanne Poon
Creative Director at Jo ChunYan
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Dive into the fundamentals of Canva, crafting captivating visual content, and establishing a strong brand identity effortlessly. Learn to streamline your workflow through Canva AI automation, saving time and enhancing productivity. From creating stunning marketing materials to leveraging advanced AI features, this workshop empowers you to harness Canva's latest tools. Join us to discover innovative techniques, accelerate your design process, and stay ahead in the dynamic world of digital design.
This workshops is being delivered in collaboration with Maroondah City Council as part of BizWeek.
Please note this workshop has now reached capacity - you can join the waitlist below.
๐ Thurs, May 30, 9:30AM - 11:30AM
๐ Realm, Ringwood
Presented by Joanne Poon
Creative Director at Jo ChunYan
In this workshop, discover the essential pillars for building a thriving online business. Learn how to drive targeted traffic through various channels including SEO, PPC, social media, and referrals, while measuring success with tools like Google Analytics. Dive into engagement strategies, crafting compelling brand stories, value propositions, and leveraging social proof to captivate your audience. Explore conversion optimisation techniques, from effective calls to action to smart pricing strategies and seamless checkout processes. Finally, uncover the keys to customer retention through loyalty programs, personalised communication, and leveraging reviews and feedback.ย
๐ Thurs, June 6, 9:30AM - 12:30PM
๐ Wurriki Nyal Civic Precinct, 137-149 Mercer St Geelong
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Presented by Fraser Baker
Founder at Propeld
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Discover the art of Visual Basics for Beginners workshop and unlock the power of connecting with customers through compelling brand visuals. Explore 5 essential elements for building a resonant brand identity. Master the best tips for selecting fonts and colour palettes that leave a lasting impact on your audience. Craft your brand logo with must-dos to create an unforgettable and recognisable mark. Elevate your brand's visual appeal, ensuring a lasting impression on your target market and paving the way for business success. Join us to transform your brand into an engaging and unforgettable visual experience.
๐ Thurs, June 13, 10:00AM - 11:00AM
Presented by Joanne Poon
Creative Director at Jo ChunYan
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Unleash the potential of digital visibility through our SEO Foundations Workshop! We'll provide you with vital expertise to enhance your online presence and draw in a larger customer base. Explore the art of crafting a user-friendly website without straining your budget. Our guidance will walk you through cost-efficient approaches to hosting, optimising, and guaranteeing swift loading times for your site. Tap into the vast potential of customer reviews. Acquire skills in stimulating and managing favourable feedback, harnessing word-of-mouth marketing to stimulate organic growth and establish credibility with your audience. Become adept at meeting search engines' demands, like Google.
๐ Fri, June 14, 10:00AM - 11:00AM
Presented by Jason Townsend
Web, Tech & Marketing Specialist at High Country Digital
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Discover the "Finding Your Brand Voiceโ workshop and follow a step-by-step framework to uncover your brand's unique personality and voice. Learn how to build trust with your audience by effectively using your brand's voice. Explore practical strategies to apply your brand's voice and personality across various touch points. Elevate your online presence with a distinct and authentic brand identity. Join us in shaping your brand's voice to leave a lasting impression and foster meaningful connections with your target audience. Don't miss this opportunity to create a compelling brand narrative and stand out in the digital landscape.
๐ Mon, June 17, 11:00AM - 12:00PM
Presented by Joanne Poon
Creative Director at Jo ChunYan
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Join our "Build Your Personal Brandโ workshop and learn from epic case studies of successful personal brands, gaining invaluable insights. Define three essential elements crucial for crafting a strong personal brand that stands out. Discover how to bring your personal brand to life effectively across your business and various brand touch points. Unleash the potential of your online presence, leaving a remarkable and lasting impact on your audience. Elevate your personal brand to new heights, positioning yourself for success in the digital era. Don't miss this opportunity to shape your online persona and build a brand that resonates with authenticity and influence.
๐ Tues, June 18, 12:00PM - 1:00PM
Presented by Joanne Poon
Creative Director at Jo ChunYan
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ย This webinar will dive into the Australian market trends & how businesses of any size can implement small changes that have big impacts on revenue and retention with Klaviyo.
This workshop is being run in collaboration with Klaviyo.
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๐ Thurs, June 20, 12PM - 1PM
Join our workshop on "Email Marketing Automation" and gain invaluable insights into this essential marketing strategy. Discover the significance of email marketing in today's digital landscape and how automation can revolutionise your campaigns. Learn how automation saves time, boosts customer engagement, and drives repeat purchases, propelling your business to success. Additionally, explore an overview of popular automation platforms, empowering you to choose the perfect tool for your unique business needs. Unleash the potential of automated email flows, including 4 must-have flows for eCommerce businesses. Get inspired by industry-leading brands and their successful strategies.
๐ Tues, July 2, 10AM - 11AM
Presented by Loan Kien
Founder of Dieme Agency
Join this workshop to gain invaluable insights and practical strategies to master the art of lead generation and customer conversion. Throughout this session, you will learn how to compel your customers to take action at various stages of their buying journey, fostering deeper engagement and loyalty. Identify the ideal lead magnet that aligns perfectly with your business, attracting prospects and creating a buzz around your offerings. Deliver your lead magnet with finesse, effectively nurturing customers through their unique journeys, ensuring lasting connections. Create compelling offers that customers simply can't resist, boosting conversions and enhancing your bottom line.
๐ Thurs, July 11 , 10AM - 11AM
Presented by Fraser Baker
Founder of Propeld
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In this session, you'll learn how to develop a standout social media strategy tailored to your brand, audience, and business goals. Discover the secrets to creating content that resonates with your audience, fosters connections, and ultimately drives sales. Plus, gain practical tips and tactics for executing your plan with confidence and efficiency.
๐ Tues, July 16, 11AM - 12PM
Presented by Briana Cowan
Owner at Mingle Media
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Discover cost-effective marketing tools tailored for small businesses. Learn about a range of productivity-enhancing and quality-improving tools, spanning from email and project management to content creation. Unleash the potential of these handpicked solutions that won't break the bank, allowing you to optimise your marketing efforts while staying budget-friendly. Gain invaluable insights into selecting the perfect tools that suit your business needs, ensuring you maximise efficiency and effectiveness. Join us to elevate your marketing game and make a significant impact on your business without stretching your resources. Don't miss this opportunity to thrive with low-cost marketing tools at your disposal.
๐ Weds, July 17, 12:00PM - 2:30PM
๐ City of Greater Dandenong Civic Centre
Presented by Kirri Romero
Founder of The Online Fix
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In this workshop, we will cover the core components of an effective brand strategy deck: brand purpose, positioning, messaging, and visual identity. We discuss building the foundations of your brand strategy with AI, using tools for market analysis and customer insights. Participants will learn how to use their brand strategy deck to make better business and brand decisions.
๐ Weds, July 24, 11:00AM - 1:00PM
๐ Melbourne Innovation Centre HQ, Greensborough
Presented by Joanne Poon
Creative Director at Jo ChunYan
Unlock the secrets to successfully selling products on social media in our dynamic workshop. Discover the ideal platforms to sell on, with a special focus on Facebook and IG. Learn effective selling strategies, including organic posts, story and bio links, Facebook groups, messenger, influencer collaborations, paid advertising, and shoppable tags. Additionally, gain valuable insights into setting up e-commerce for Facebook and Instagram, optimising your online presence for maximum sales potential. Elevate your social media game and join us to revolutionise your approach to selling products on these popular platforms. Don't miss this opportunity to boost your business and reach new heights of success.
๐ Tues, July 30, 10:00AM - 11:00AM
Presented by Briana Cowan
Owner at Mingle Media
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Stay ahead of organic social media marketing trends and learn the ins-and-outs of planning, producing, and managing your Instagram and TikTok accounts.ย In this workshop, we will cover: Overview of main platforms (Instagram & TikTok), Key trends, news and updates, Articulating brand position and goals, Mapping out a master content strategy, Producing written and visual content, Monitoring and reviewing content, Case studies, Key takeaways and Further resources.
This workshop is part of the Mornington Peninsula Small Business Festival.
๐ Thurs, August 8, 10:00AM - 12:00PM
๐Online
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Presented by Clarissa Harris
Co-Founder of True Tribe
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During this interactive workshop, we will explore the latest social media trends and platforms, including Instagram, Facebook & TikTok. You will learn how to effectively utilise each platform for your small business, create engaging written content and visual content and leverage AI software like ChatGPT. Weโll also discuss content scheduling and best practices, using real-life examples to tie everything together.
This workshop is part of the Mornington Peninsula Small Business Festival.
๐ Thurs, August 8, 1:00PM - 3:00PM
๐Online
Presented by Clarissa Harris
Co-Founder of True Tribe
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Get started with the fundamentals of using Canva so you can use it with confidence and ease in your business. Learn how you can use Canva to craft captivating marketing content and brand touchpoints for a cohesive visual brand.ย What we will cover: How to get started with Canva by learning the fundamental basics, How to use Canva to build your brandโs marketing content and materials and How to use Canvaโs essential tolls with confidence for your business.
This workshop is part of the Mornington Peninsula Small Business Festival.
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๐ Fri, August 9, 10:00AM - 12:00PM
๐ Mornington Peninsula Shire Offices, Mornington
Presented by Joanne Poon
Creative Director at Jo ChunYan
Streamline your workflow with Canvaโs latest AI tools so you can save time and enhance productivity in your business. Join us to discover innovative Canva workflows, accelerate your design process and stay ahead in the dynamic world of digital design. What we will cover: The most effective way to use Canvaโs latest AI tools for your business, How to design with ease using Canvaโs Magic Studio suite of AI tools and How to create content and build brand touchpoints faster and with more ease.
This workshop is part of the Mornington Peninsula Small Business Festival.
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๐ Fri, August 9, 1:00PM - 3:00PM
๐ Mornington Peninsula Shire Offices, Mornington
Presented by Joanne Poon
Creative Director at Jo ChunYan
Transform your marketing strategy with our lead generation workshop, essential in today's digital landscape. Master customer engagement across all stages, from cold leads to conversions. Explore the full marketing funnel, optimise campaigns, and create compelling lead magnets. Utilise email automation for seamless lead nurturing. Discover strategies for growing your email list and crafting irresistible offers. Elevate your lead generation efforts with actionable insights and expert guidance, propelling your business to digital success.
This workshop is part of the Geelong Small Business Festival.
๐ Mon August 12, 1:00PM - 3:00PM
๐ Wurriki Nyal Civic Precinct, 137-149 Mercer St Geelong
Presented by Fraser Baker
Founder at Propeld
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Join our workshop, "Where to Start with SEO" and unlock the secrets to boosting your website's visibility on platforms like Google. This workshop is perfect for SEO beginners, we'll cover website setup and keywords essentials. Our expert presenter will guide you through improving your keywords and content, equipping you with the tools to confidently implement SEO for your business. Learn how to perform a website SEO health check, research tailored keywords for your business, and effectively convert them into compelling website content. Don't miss this opportunity to elevate your online presence and drive more traffic to your website.
๐ Thurs, September 26, 10AM - 11AM
Presented by Regan Bell
Senior Digital Content Writer - Viewpoint Digital Media
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Join our dynamic workshop on "Multi-channel Marketing for Black Friday, Cyber Monday & Christmas" to master the art of seasonal marketing. This comprehensive session will delve into the optimal timing of content and campaigns, ensuring your messages hit the mark when consumer interest is at its peak. Learn to craft a robust multi-channel strategy encompassing social media, email marketing, and paid advertising, ensuring a cohesive and effective approach. Discover expert content planning techniques and unleash your creativity with a plethora of innovative ideas to captivate your audience.
๐ Weds, October 2, 10:00AM - 11:00AM
Presented by Kirri Romero
Founder of The Online Fix
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Boost your businessโs cyber health with our Cyber Fitness Boot Camp, tailored for Victorian small businesses. In todayโs digital landscape, staying cyber fit is essential to protect your online presence. Join us for an engaging and informative webinar where you'll learn practical tips and strategies to enhance your cyber security. Get ready to build a robust cyber defense and keep your business running smoothly. Secure your spot today and take the first step towards a cyber-strong future!
๐ Thurs, October 17, 10:00AM - 11:00AM
๐Online
Presented by Adam Selwood
CTO of Cynch
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Understanding your ideal customer is essential for a strong, focused brand. This workshop will show you why targeting everyone weakens your brand identity and how to define your ideal customer to align with your brand values and goals. You'll gain practical strategies to create a brand that resonates with your target audience, fostering loyalty and driving growth. By the end, you'll have the tools to build a brand that attracts and serves your ideal customer effectively. Join us to transform your brand strategy!
๐ Thurs, October 24, 11:00AM - 1:00PM
๐ Melbourne Innovation Centre HQ, Greensborough
Presented by Joanne Poon
Creative Director at Jo ChunYan
Learn to master Facebook Ads for driving sales in this practical workshop. From setting up Ads Manager to crafting compelling ads, you'll discover how to create effective campaigns that reach your target audience and boost revenue. What we will cover: set up Facebook Ads Manager, create sales-driven campaigns, define target Audience, craft compelling Ads.
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๐ Tues, Oct 29, 10:00AM - 11:00AM
๐ Online
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Presented by Briana Cowan
Owner at Mingle Media
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Craft a high converting home page and guide your visitors to action. In the digital age, your website is your storefront. Join our workshop to discover the ultimate framework for a home page that converts, essential for your 2024 online presence. Learn to captivate visitors, showcase your offerings, and strategically navigate them through your site. Elevate your online presence to reach new heights of success. Don't miss this chance to stay ahead in the digital landscape.
๐ Thurs, Oct 31, 10:00AM - 11:00AM
๐ Online
Presented by Joanne Poon
Creative Director at Jo ChunYan
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Get started with the fundamentals of using Canva so you can use it with confidence and ease in your business. Learn how you can use Canva to craft captivating marketing content and brand touchpoints for a cohesive visual brand.ย What we will cover: How to get started with Canva by learning the fundamental basics, How to use Canva to build your brandโs marketing content and materials and How to use Canvaโs essential tolls with confidence for your business.
๐ Tues, Nov 12, 10:00AM - 1:00PM
๐ Cardinia Cultural Centre, Pakenham
Presented by Joanne Poon
Creative Director at Jo ChunYan
Get ready for an unmissable event on November 14 as the Melbourne Innovation Centre partners with NBN Co to bring you a half-day packed with insights, tips, tools, and digital growth strategies. You'll hear from some incredible speakers. Namely, Akshay Jain, Director of Data & AI at Accenture; Ryan Fitton, CEO/Co-Founder of Punch Buggy representing Shopify; and David Pollock from NBN Co.
๐ Thurs, November 14, 9:30AM - 1:00PM
๐ NBN Co office - 727 Collins St, Docklands, Melbourne
Presented by: Akshay Jain, Director โ Data & AI, Accenture, Ryan Fitton - CEO/Co-Founder, Punch Buggy (Shopify Agency) &ย David Pollock, National Business & Industry Stakeholder Manager at NBN.
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During this interactive workshop, we will explore the latest social media trends and platforms, including Instagram, Facebook & TikTok. You will learn how to effectively utilise each platform for your small business, create engaging written content and visual content and leverage AI software. Weโll also discuss content scheduling and best practices, using real-life examples to tie everything together.
๐ Thurs, November 21, 11:00AM - 1:00PM
๐ Melbourne Innovation Centre HQ, Greensborough
Presented by Clarissa Harris
Co-Founder of True Tribe
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Get started with the fundamentals of using Canva so you can use it with confidence and ease in your business. Learn how you can use Canva to craft captivating marketing content and brand touchpoints for a cohesive visual brand.ย What we will cover: how to get started with Canva by learning the fundamental basics, how to use Canva to build your brandโ marketing content and materials and how to use Canvaโs essential tools with confidence for your business.
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๐ Thurs, Nov 28, 10:00AM - 11:00AM
๐ Online
Presented by Joanne Poon
Creative Director at Jo ChunYan
During this interactive workshop, we will explore the latest social media trends and platforms, including Instagram, Facebook & TikTok. You will learn how to effectively utilise each platform for your small business, create engaging written content and visual content and leverage AI software. Weโll also discuss content scheduling and best practices, using real-life examples to tie everything together.
๐ Weds, January 22, 10:00AM - 11:00AM
๐ Online
Presented by Clarissa Harris
Co-Founder of True Tribe
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Elevate your small business's productivity with our "Apps that will Boost Your Small Business" workshop! Operating a small business can be challenging, especially when juggling multiple tasks. Join our practical webinar to discover a curated selection of apps tailored for small business owners. We'll delve into both free and premium options, sharing strategies to optimise their use and revealing ingenious productivity hacks.
๐ Weds, January 29, 10:00AM - 11:00AM
๐Online
Presented by Kirri Romero
Founder of The Online Fix
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In this session, you'll learn how to develop a standout social media strategy tailored to your brand, audience, and business goals. Discover the secrets to creating content that resonates with your audience, fosters connections, and ultimately drives sales. Plus, gain practical tips and tactics for executing your plan with confidence and efficiency.
๐ Weds, February 5, 10:00AM - 11:00AM
๐Online
Presented by Briana Cowan
Owner at Mingle Media
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Dive into the basics of Canva and discover why itโs an essential tool for marketing your brand in 2025. This beginner-friendly workshop teaches you how to build a strong foundation in Canva from scratch. Learn the most impactful projects to kickstart your business, from creating social media posts to stunning presentations. Perfect for entrepreneurs and professionals looking to enhance their visual branding skills.
๐ Weds, February 12, 10:00AM - 11:00AM
๐ Online
Presented by Joanne Poon
Creative Director at Jo ChunYan
Discover the key components of an effective brand strategy to drive business growth in 2025. This workshop will guide you in crafting a powerful brand strategy that aligns with evolving market trends and customer expectations. Learn how to leverage AI tools to build a strong foundation, including brand positioning, messaging, and identity development. Whether you're starting or scaling, this session equips you with innovative techniques to future-proof your brand and navigate the ever-changing business landscape.
๐ Tues, February 18, 11:00AM - 1:00PM
๐ Melbourne Innovation Centre HQ, Greensborough
Presented by Joanne Poon
Creative Director at Jo ChunYan
Elevate your designs with expert tips in this workshop on Canvaโs essential design principles. Learn how to set up a brand kit for a seamless workflow and style fonts and colors like a professional designer. Whether youโre crafting logos or marketing materials, youโll gain practical skills to build a standout brand and create polished designs that resonate with your audience.
๐ Fri, February 21, 10:00AM - 11:00AM
๐ Online
Presented by Joanne Poon
Creative Director at Jo ChunYan
Explore Canvaโs cutting-edge AI tools to supercharge your creative workflow. This workshop covers the core lineup of AI features, when to leverage them, and when to rely on manual design. Learn to craft effective prompts for Canva AI to achieve better results, saving time and boosting efficiency. Ideal for professionals aiming to stay ahead in the evolving world of AI-powered design.
๐ Thurs, March 13, 10:00AM - 11:00AM
๐ Online
Presented by Joanne Poon
Creative Director at Jo ChunYan
Streamline your workflow with Canvaโs latest AI tools so you can save time and enhance productivity in your business. Join us to discover innovative Canva workflows, accelerate your design process and stay ahead in the dynamic world of digital design. What we'll cover: the most effective way to use Canvaโs latest AI tools for your business, how to design with ease using Canvaโs Magic Studio suite of AI tools and how to create content and build brand touchpoints faster and with more ease.
๐ Tues, March 18, 11:00AM - 1:00PM
๐ Cardinia Cultural Centre, Pakenham
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Presented by Joanne Poon
Creative Director at Jo ChunYan
Join us in Melbourne for Thrive Online, an event tailored for business owners, entrepreneurs, founders, and go-getters ready to elevate their brands and online presence, in celebration for International Women's Day. Gain fresh insights from Natassia Grace (Conserving Beauty) and Frances Goh (One Roof) as they share their brand-building journeys and growth strategies. Wrap up with a hands-on workshop led by Jo ChunYan to craft a brand voice that truly connects. Donโt miss this opportunity to learn, grow, and make meaningful connections with a community of like-minded trailblazers.
๐ Weds, March 19, 10:30AM - 2:30PM
๐ United Co., Fitzroy
Hear from Natassia Grace, Founder &ย CEO at Conserving Beauty, Frances Goh, Head of Community & Growth at One Roof, ย Sally Davies, General Manager at Soloist, MYOB and Jo ChunYan, Founder at Jo ChunYan Studio.
Join us in Geelong for Thrive Online, an event tailored for business owners, entrepreneurs, founders, and go-getters ready to master their social media presence and drive real results. Hear from Stef Kerby (Celia Loves) and Merrin (Madge Beauty) as they share their journeys of building successful brands online. Dive into a hands-on workshop with Clarissa Harris (True Tribe) to gain practical techniques for boosting engagement and visibility. Connect with like-minded business owners and leave equipped with the latest tools, strategies, and inspiration to make 2025 your best year on social media yet.
๐ Fri, March 21, 11:00AM - 2:00PM
๐ Wurriki Nyal, Geelong
Hear from Stef Kerby, Founder &ย CEO at Celia Loves, Merrin Schnabel, Founder at Madge Beauty and Clarissa Harris, Managing Director at True Tribe.
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Discover cost-effective marketing tools tailored for small businesses. Learn about a range of productivity-enhancing and quality-improving tools, spanning from email and project management to content creation. Unleash the potential of these handpicked solutions that won't break the bank, allowing you to optimise your marketing efforts while staying budget-friendly.
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This workshop is co-hosted with Knox City Council
๐ Weds, April 9, 12:00PM - 2:00PM
๐ Knox City Council, Wantirna South
Presented by Kirri Romero
Founder of The Online Fix
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In this workshop, we will cover the core components of an effective brand strategy deck: brand purpose, positioning, messaging, and visual identity. We discuss building the foundations of your brand strategy with AI, using tools for market analysis and customer insights. Participants will learn how to use their brand strategy deck to make better business and brand decisions.
๐ Thurs, April 10, 10:00AM - 11:00AM
๐ Online
Presented by Joanne Poon
Creative Director at Jo ChunYan
Join our workshop โBuilding & Growing Your Business on Instagramโ to unlock Instagramโs full marketing potential. Learn how to create a standout profile, master SEO and aesthetics, and craft engaging content, from posts to reels. Discover strategic hashtag use, grow your audience organically, and build a community that converts through authentic storytelling and smart selling.
๐ Thurs, April 17, 10:00AM - 11:00AM
๐ Online
Presented by Loan Kien
Creative Founder at Dieme Agency
Join our workshop on "Building a Sustainable Marketing Strategy" and unlock the secrets to a holistic marketing approach. Understand the marketing ecosystem and harness the power of an integrated strategy for remarkable results. Define your business objectives and target audience, crafting a compelling unique value proposition that sets you apart. Master the art of creating a cohesive brand identity and messaging across all touchpoints, amplifying your online presence through social media, with a special focus on Instagram as a lead generation channel.
๐ Thurs, May 8, 10:00AM - 12:00PM
๐ Karralyka Centre, Ringwood East
Presented by Loan Kien
Founder of Dieme Agency
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Join this workshop to gain invaluable insights and practical strategies to master the art of lead generation and customer conversion. Throughout this session, you will learn how to compel your customers to take action at various stages of their buying journey, fostering deeper engagement and loyalty. Identify the ideal lead magnet that aligns perfectly with your business, attracting prospects and creating a buzz around your offerings. Create compelling offers that customers simply can't resist, boosting conversions and enhancing your bottom line.
๐ Thursday, May 15, 12:00PM - 2:00PM
๐ Eastern Innovation, Mulgrave
Presented by Fraser Baker
Founder of Propeld
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This event has now sold out. Join the waitlist and weโll be in touch if a spot becomes available.
Craft a high converting home page and guide your visitors to action. In the digital age, your website is your storefront. Join our workshop to discover the ultimate framework for a home page that converts, essential for your 2024 online presence. Learn to captivate visitors, showcase your offerings, and strategically navigate them through your site. Elevate your online presence to reach new heights of success. Don't miss this chance to stay ahead in the digital landscape.
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This workshop is part of BizMonth
๐ Tues, May 27, 10:00AM - 12:00PM
๐ The Realm, Ringwood
Presented by Joanne Poon
Creative Director at Jo ChunYan
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Get ready to close out the year smoothly and start fresh with confidence. In this practical session, youโll learn how to reconcile your records, stay on top of key dates, finalise payroll, and pay super on time. Weโll also help you prepare for the new financial year with clean data, updated software, and a confident plan.
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This webinar is delivered in collaboration with MYOB
๐ Thurs, May 29 10:00AM - 11:00AM
๐Online
Leanne Berry, Partner Engagement Manager at MYOBย
A practical 3-part webinar series to help you build a strong brand, create compelling content, and explore scalable ways to earn online ย (even if youโre short on time or donโt consider yourself a โmarketer.โ) Designed for both product- and service-based business owners, each session includes actionable strategies as well as easy ways to use ChatGPT to make the process faster, not faker.
In this session, we'll cover:ย clarify who you are, what you stand for, and how to sound consistent online. Weโll cover brand positioning, tone of voice, and message clarity - plus how to use ChatGPT to speed it up without sounding like a robot.
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This webinar is part of the Content Club series with Lizzie Mulherin
๐ Thurs, June 5 11:00AM - 12:00PM
๐Online
Lizzie Mulherin, Leading freelance writer, brand strategist, coach for creatives
A practical 3-part webinar series to help you build a strong brand, create compelling content, and explore scalable ways to earn online ย (even if youโre short on time or donโt consider yourself a โmarketer.โ) Designed for both product- and service-based business owners, each session includes actionable strategies as well as easy ways to use ChatGPT to make the process faster, not faker.
Learn how to write copy that connects, converts, and still sounds like you - using ChatGPT as a co-creator, not a crutch. Weโll break down how to write faster and better, whether itโs for your website, social media, or email list.
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This webinar is part of the Content Club series with Lizzie Mulherin
๐ Thurs, June 12 11:00AM - 12:00PM
๐Online
Lizzie Mulherin, Leading freelance writer, brand strategist, coach for creatives
Attend our workshops and learn from industry-leading experts in business and digital innovation. Gain invaluable insights into the latest trends, strategies, and expertise, empowering you to stay ahead in the ever-changing digital landscape.
Attending our workshops and events presents a unique opportunity to network and connect with like-minded business owners and digital experts. Expand your professional circle, foster collaborations, and gain valuable industry connections that can fuel growth and success in the digital realm.