Empowering Businesses in a Digital World: Valerie Chan’s Journey with Aura Digital
If you’re a small business owner in Australia navigating the fast-paced digital landscape, chances are you’ve wished for a partner to guide you through it. Enter Aura Digital, a Melbourne-based digital agency founded by Valerie Chan, a seasoned leader with over 16 years of experience in eCommerce, digital marketing, and cross-border strategies.
With a proven track record of delivering eCommerce transformations and omnichannel marketing strategies across industries like finance, beauty, real estate, and tourism, Valerie launched Aura Digital with a singular goal: help start-ups and small businesses scale effectively.
The Vision Behind Aura Digital
Aura Digital is more than just a digital agency—it’s a partner for businesses aiming to grow. Specialising in services like SEO, Google Ads, eCommerce consulting, and marketplace expansion, Valerie and her team focus on scalability, profitability, and impact.
“I am committed to helping start-ups and small businesses scale,” Valerie explains. “Drawing on my years of expertise in business growth is what motivated me to start my own agency.”
The Role of Melbourne Innovation Centre
Starting a digital business can feel isolating, especially when you’re searching for the right support network. For Valerie, joining the Digital Solutions Program at Melbourne Innovation Centre provided an invaluable opportunity to connect and learn.
“As a digital business, it can be isolating, and finding a supportive network is difficult,” Valerie shares. “The mentoring sessions gave me the chance to connect, ask questions, and feel supported as I started my business journey.”
Through the program, Valerie gained practical advice on setting up her business and implemented CRM and project management tools recommended by her mentor—at no extra cost. She describes these steps as invaluable in laying the foundation for her agency’s success.
Advice for Small Businesses
For other businesses considering the program, Valerie encourages them to sign up:
“Being involved in the Digital Solutions Program at Melbourne Innovation Centre is like joining a community that supports like-minded people navigating the ever-changing digital landscape. It offers upskilling opportunities in all things digital for people of all levels of knowledge.”
The Digital Solutions Program is funded by the Australian Government and delivered by Melbourne Innovation Centre across Victoria. Join today to unleash the full potential of your small business in the digital realm.
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