Empowering Women’s Health: The Journey of The Lady Physio & Pilates
For Chloe Burger, owner of The Lady Physio & Pilates, empowering women through expert pelvic floor care and Pilates is more than just a business—it’s a passion. After transitioning from the country town of Penshurst to Melbourne, Chloe returned to Warrnambool to open The Lady Physio in 2021. Her practice is dedicated to supporting women at every stage of life, with a special focus on pregnancy and postnatal care.
A Personal Mission to Bridge the Gap
Chloe’s passion for women’s health grew from her own experiences and witnessing the struggles of friends during childbirth without adequate support. Her journey was further motivated by her own burnout working in the hospital during COVID-19.
“Witnessing friends struggle through challenging births and experiencing my own burnout fuelled my commitment to create a more accessible, supportive care environment.”
Despite challenges like COVID-19 lockdowns and a constantly changing location, Chloe remained focused on her mission to make pelvic health care more accessible, especially in regional areas.
Joining the Digital Solutions Program at Melbourne Innovation Centre
Chloe joined the Digital Solutions Program at Melbourne Innovation Centre to strengthen her digital marketing skills. As a physiotherapist, Chloe’s expertise was in clinical care, not digital marketing.
“I wanted to ensure my marketing efforts were not only strategic but also cost-effective.”
She struggled with Meta advertising, ad tracking, and website integrations but hoped to improve these through the program.
Gaining Clarity and Confidence
Through the Digital Solutions Program, Chloe learned how to address challenges like setting up Meta pixels and tracking ad performance.
“I learned that the issues I was facing required expert support... the program highlighted the need for a dedicated digital marketing expert on my team.”
The program gave her the clarity to build a more effective digital strategy.
Measurable Results and New Opportunities
Thanks to the program, Chloe has already experienced significant improvements in her digital presence.
“The Digital Solutions Program has already made a notable impact on my business. For example, I’ve grown our Instagram following to nearly 1,000 followers and am seeing positive engagement on TikTok as well. Additionally, our website now ranks first for key search terms such as "The Lady Physio" and "pelvic floor physiotherapy" on Google, and it holds the 6th position for "Warrnambool Physiotherapy." These improvements in online visibility and social media presence reflect the valuable skills and insights gained through the program.”
With a solid foundation in place, Chloe is ready to scale her digital marketing efforts with professional support.
The Importance of Digital Marketing Skills
Chloe encourages other small business owners to take advantage of the Digital Solutions Program, especially those without a marketing background.
“I highly recommend participating in the Digital Solutions Program. It offers incredible value for money, especially considering the expert guidance provided at a subsidised rate by the Australian Federal Government.”
“The program breaks down complex digital marketing concepts into simple, manageable steps, making it accessible even if you’re not tech-savvy.”
Looking Ahead
Chloe’s journey with The Lady Physio & Pilates is a testament to the resilience and dedication needed to succeed in the healthcare sector. With the support of the Digital Solutions Program at Melbourne Innovation Centre, Chloe is ready to take her business to the next level.
The Digital Solutions Program is funded by the Australian Government and delivered by Melbourne Innovation Centre across Victoria. Join today to unleash the full potential of your small business in the digital realm.
.png){kind=spacer}
