Digital Solutions Success Story: Keep Active Australia

December 4, 2023

“If you're passionate about sports and fitness, you've probably faced the challenge of finding like-minded workout partners,” says Sherol Singh, Founder of Keep Active Australia. Her entrepreneurial journey is a testament to the power of passion and determination in transforming the way people engage in physical activities.

“My cultural background is Indian, and I migrated here from Fiji,” shares the founder. Her upbringing lacked access to organised sports, and the absence of role models for women in sports left a void. However, her love for badminton, tennis, and group exercise classes fuelled her passion for physical activity.

Driven by personal experiences and a desire to solve a common problem, she embarked on a mission. 

“I started my business to solve a real problem experienced by many - finding someone to exercise with and play sports,” she explains.

Connecting People Through Sports and Fitness

Keep Active Australia quickly evolved into a comprehensive platform with over 1700 activities spanning across Australia. It doesn't just promote fitness; it fosters social connections and continuous participation in physical activities, making exercise addictive and enjoyable.

Building a Strong Online Presence

Her business journey wasn't without its hurdles, Sherol experienced challenges around navigating the complexities of an online business.

“Launching a new website, we had to establish a presence on Google so we could be found on the first page for search results. We needed help with our marketing and sales strategy.” Sherol  shares. 

Enter the Digital Solutions Program at Melbourne Innovation Centre, recommended by mentors from the Chamber of Commerce. Affordable and brimming with expert guidance, the program has provided Sherol with the digital support she was looking for. 

Growth with the Digital Solutions Program and Melbourne Innovation Centre

Keep Active Australia experienced significant measurable growth thanks to the support of the Digital Solutions Program at Melbourne Innovation Centre. This growth included enhanced website visibility through improved Google SEO, leveraging Google My Business to accumulate positive reviews, refining website copy to enhance communication, and expanding her industry networks through enhanced LinkedIn engagement. These achievements showcase the program's impact on their digital presence and business operations.

The founder's advice to aspiring entrepreneurs is clear: 

"The Digital Solutions Program is affordable for the access to experts who can help you in your business. It also helps you take time out to work on your business rather than in your business."

With access to online workshops, webinar recordings, and templates, it's an invaluable investment in business growth. Keep Active Australia's journey demonstrates the transformative power of digital expertise and mentorship in overcoming challenges and achieving online growth results. 

The Digital Solutions Program is funded by the Australian Government and delivered by Melbourne Innovation Centre across Victoria. Join today to unleash the full potential of your small business in the digital realm.


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